Is SEO dead?
What do you think about search engine optimization? Do you think that SEO is dead? Or many be search engine optimization is less effective? The answer is NO SEO is not dead the way of conducting SEO still remains the same but it has changed a lot in last couple of years. Now links are more important, regular update in content is required, regular work in particular intervals, contributing unique content to your website by regular article postings, important press releases and off course blogging is a nice option where you can update your company’s blog regularly.
External links from relevant websites the links from the content are much appreciated it should neither it should be one left and right hand side nor it should be on footer the thumb rule is it should be inside the content. Social bookmarking is a nice way to promote your website in community websites, social bookmarking enhances your online business reputation. Reputed directories brings you more traffic which results into improved sales. Why don’t you think that search engine optimization can be a great service to increase the face of your business on internet. Let people find you but how? if you are not in 1st 20 your are at loss. Believe me SEO is not dead the only difference is you need to regularly update your website and involve your selves in activities associated with your website.
Now various media are there which are really helping you to gain rankings in major search engines.
I would like to have more insight view from the experts about SEO.
Blog media advertising…
Blog media advertising is one of the most preferred ways to promote your online business. There are many good companies who are offering such kind of services which are quiet effective and giving good exposure to your online business. There are various formats which you can use to promote your online business through blog media like contextual links in the content, banners, inline text advertising, and the most preferred way is the review of your product and services. But the key is the most relevant blog will deliver you the most effective results and better ROI on your online spending.
Blog advertising can be used as one of the important strategy for your yearly online promotion. But be ware of blogs which are only meant for links. While selecting a blog i think there are few things which needs to be kept in mind is the appearances, quality unique content and the blog should be at least 3 months old and it should have at least 20 regular post. Page rank is a important parameter but you can go for less page rank too if the blog is good. Traffic details can also be used as one of the parameters to use a particular blog. But if would be quiet difficult for you to review each blog for this i think it would be a good idea to hire a professional blog media company who will surely help you to design the best of the blog strategy for your business.
Blogging is getting popular each day you can find so many types of blog talking about wide range of subjects and it is one of the best ways to reach your target audience. Let the visitors to these blogs knows about your product and services and reach them directly and they will be your most preferred target audience.
The pricing for promotion depends upon the quality of the blog the models are monthly rentals, one time cost, cpc etc.
I would love to hear your comments on this post.
Do execissive linking really hurt your rankings?
Yes, excessive linking really hurts your website’s top ranked keywords. Excessive linking in less time is the major problem many website owners and webmasters have this issue and they are not aware of this parameter and this results in devalue of links. This is one of the parameters while ranking your website for a particular term.
It would be wise to go slow and steady as this will make sure about the quality and the authoritative website which gives the opportunity to the spiders to crawl it fast and the algorithm will help you to gain improved positions in search engines. Site wide linking is also one of the most preferred ways couple of months back now it is being devalued by Google, which is a good sign. If we are talking about natural search engine optimization, i think the best way is to get the links naturally rather than the framed one.
Let the other webmaster list you as one of the references or may be they want to share the most relevant information which is closely related to the interest of your visitors. Link building is a funny thing which consumes most of the time to promote your website. Most the time is consumed to conduct research in leading searh engines to find the best relevant website which might list you on your request. So why you are spending so much of time i think the best way to do it is outsource your work to the agency who know the best way to perform this task and you can concentrate more on business development of your company.
This is a famous saying too many cooks spoils the food in same way too many linkers conducting linking for your website can spoil the reputation of your website. Although this is one of the most preferred ways of promotion and driving targeted traffic to your website but i believe that mostly it is being done to attract the spiders and i must admit this is not a right strategy.
I think no one has the in depth information about it as mostly we all learn it by testing it and their no proven theory too, you are right you have all the information how it is being done? but think most of us doesn’t know the correct way of doing it. Information is different thing and execution on a proven strategy is a different thing. Because identical strategy won’t work for different product or services you need to have different approach to conduct link building.
My suggestion to the link builders is to concentrate more on quality content of the prospective websites where you think that you might have a possibility to get a link which is being pointed to the destination URL.
I would welcome your feedback, suggestions or comments.
Can we think of a model like PPCL?
I was thinking pay per click yesterday and suddenly i have come up with an idea for link building which is search engine friendly but also has the capacity to start altogether a new race for link building. The model is based on pay per click link. Here the idea is let the website owners comes to bid for their keywords for links and they will have to pay for one click of per impression and the problem is de listing and the search engine friendliness will be solved too.
Publisher can also generate a good amount of revenue which is genuine. Now the advertisers does not have to pay hefty amount for text link i think they will have a opportunity which is performing for them. I think this will really help us to improve the way we have been doing link building for other companies. We can always make sure about the quality but i must say this is a semi automated process this is not a process which has the automation.
Although this is in very early stage but i think this idea should really worth it for a try.
I will be focusing more on this stuff in my coming post i think this idea is worth it and we should try it too.
Let me have your feedback probably this will really help us to come up with a more clean environment for link builders.
Can we really think of link building beyond search engine rankings?
I think NO but now we need to start thinking about link building beyond search engine rankings. As the whole link building thing should not revolve around search engine rankings it should be considered as another way of advertising which is useful to drive traffic from other website visitors.
I am not denying the fact about the performance of a particular keyword in natural search engine ranking i am trying to reveal the fact that there is something which needs to be done about the importance of links from various subject relevant websites. There are lots of talks about the how the link building should be done, what should be the quality of the links etc, but the fact is no one has the real solution for link every one is doing it as hit and try. Most of the client want quick results which is not possible even the cost should be less it is also working as a restriction to conduct quality link building effort, to get out of such kind of thing i think the best way is to work on link building for longer terms rather than shorter terms.
Another thing which i have notice about many companies like one client has assigned the link building task to so many companies and trying to target as many as keywords which is again wrong as the data base of other websites is almost same i do agree that new websites are coming to the market every day but do we really believe that each website is being targeted properly i think no. Even Google stops showing results after certain number of pages. Even Google should think into this direction it is of no use to list all the pages of a particular website this is just an addition to their database but i think it is of no use at all, instead of that Google should only list the top level domain of the website which will be more handy. It is of no use at all to list all the billions of pages where a human being is not in a position to review all the pages in their whole life.
One more unique thing i have noticed about Google results most of the times you find search results which is of no use. We should understand it that Internet is a media even if you are not ranked in Google you can do good business as Google will only bring you traffic but not sales for sale you need to do branding and natural ranking are helping to increase your brand not the sales. Off course some sales figures increase but not all. I think we must think beyond natural ranking we should more work on increasing the reputations, brand and gradually build the most qualified traffic to your website.
As a whole the conclusion is we need to use the right mix of strategies to attract the most qualified traffic and with it you need to really work out a online branding strategy for your website. But at the end link building should be treated as a promotional activity rather than a strategy for search engine ranking. If we are in a position to understand this i think link building will be more challenging and more useful for the real online business owners.
Let’s see how this thing will turn up in next coupld of months as i am sure new ways of promotions are coming and new changes will be implemented soon too. As we all know nature means change and how can we be different from it?
Is in line text advertising is a good preposition?
There is a controversy about in line text advertising and the companies who are promoting such kind of services like Vibrant Media or Knotera are the leaders in this segment. Most of the renowned experts says it is distracting the attention of the reader and they are right in case if there are too many such kind of double underlined text is there and it opens up one you hoer mouse on it. Second complaint is the download speed of the page is slow. I don’t think that this is an issue as this is a new kind of experience for every one either an advertiser or a publisher or the visitor every one is experiencing a new way of promotion.
If the quality of website or the content is good and you have a quality technology to promote your brand through various way i think you should promote it. This is not like creating a problem for the reader if the reader has come across to a new product which might be of interest to them then their are probable chances the conversion ratio of their campaign increases. Still this new in - text adverting is a in nascent stage lots of more innovation is required. As a famous saying is you should not put all your eggs in single basket you can use this new media and allot a portion to it and once as an advertiser you are happy about the performance you can increase or decrease your budget.
Let’s have the readers feedback rather than individuals feedback. Some reader find it is of no use but other may find it useful. Altogether it is good experience. And for advertisers it is a brand enhancement of their product or a service and for a publisher it is the revenue or for a reader it can be treated as an information about the product or the service for an advertiser.
What we can promote through in text advertising is the most targeted audience and the ads should be targeted accordingly.
Every coin has two face in same way people have different opinion about new things one is positive and one is negative. Criticism are always welcome as this gives us strength to review the product from the 3rd person eye and i believe that this works as motivation.
Lets keep an eye how the technology brings more changes to in line text advertising.
Do you think that Indian link builders are loosing their niche?
I think yes, up to certain extent Indian link builders are loosing their niche. The question is WHY? I think because of poor understand of the subject and trying to make quick money with poor work and they are not able to upgrade themselves as per the changing requirements of the current link building patterns. Every day there are 100’s of link building companies are coming into the market and the beauty is most of them are not aware what they are doing.
This is creating a huge mess with good companies. Can we really make an improvement in this scenario? I think yes, we as a link builder should take this opportunity in a positive way we should upgrade our selves provide more advance taining to our managers and the link builders test their skills in regular intervals and we should have the right pay structure to them rather than just sucking them. Ask for a better price from the company who is outsourcing the work to your company why to compromise in price when all over the work the price is increasing payrolls are becoming big and commodities are expensive and at the same time you can no ask for less price.
If you are a link builder and resides in India i think you should take care of this issue which is right now not that small it is big if you are not sure about the deliver and the quality please do not accept projects which you already know you can not deliver it on time successfully.
Actually the market is changing search engines have upgraded them and at the same time we should upgrade our knowledge base too i know as a quality link builder you should not be facing the problem of work as most of the time Indian link builders are persuading their client’s for work don’t do that just be natural tell them the truth and reason even if the prospective client is not happy let them go try to find new one there are so many opportunities many we your client can find a better service provider and at the same time you can also work for a new client.
Now the time has come if you do not feel comfortable please say NO to the project you have to learn to say NO otherwise i am sure you are problem and you will remain in problem for long time. A piece of advice to the overseas clients’ too don’t think that the Indian companies are cheap if you think that in same way i think you need to find other guys. Indian companies are not cheap but i must say there are many cheap companies and you agree to it and you continue to work with them and shuffling companies in regular intervals which is also one of the bad things for you too.
Anyways this is business and link building is a funny business as the process is in our hands not the end results. I hope that Indian companies are ready to provide you the best of the qulaity just it is a correction phase for all of us.
Please do post your feedback about it and many be you would like to share your experience too.
Why every one talks about link building?
I think because of volatile nature of links and changes in the search engine Algorithms search engine like Google always updates their structure and it is getting really hard to convince Google spiders that our back link worth it to be in back links for Google search engine. Although link building is still one of the most sought after services of web business there are so many if’s and but’s but still the website owner’s and the webmasters are using this link building as an aggressive tool for online promotion.
Link from reputed resources worth it but the questions is how many we get it although link building is a continuous process you need to look for new links for your website as we are aware of there are hardly 5% of good and reputed websites are on internet and links from these resources for free is impossible. The best way is to go for contextual adverting in combination with link building.
Rather than attracting search engine spiders why don’t we understand that we are spending the money for visibility even if you are looking to attract the search engine i think the best idea is to go for long term link building for your website.
There so much of talk about you do this and you do that but do any one has a proven process through which we can make sure that we are moving into the right direction?
Is directory submission still worth it?
Most of us are having one common question in our mind i.e. Is directory submission still worth it? people have mixed opinion about it some leading experts say it is worth it but the directory should have some thing different from others and some say it does not have much advantage. Google has already devalued directories and in most of the cases the internal pages does not have page rank. Which is one of the important factor to generate revenue from directory business.
Directories are good if you think to increase your visibility but if you are thinking that it will help you to gain imporved positions in leading search engines you are mistaken. The quality directories has more benefits but they are expensive but still worth it to invest some money in good directories.
Directories are a good resource for the data base you can cask the directory webmaster or the directory owner about the email marketing campaigns this will bring some traffic and also some qualified leads for your products and services. The basic principle of directory is you need to be on top if your are buried in internal pages of one category you won’t be getting any benefits out of them.
Again as i said in my previous posts use mix strategies for your websites and definitely it will not only bring traffic but also it will bring sales too. Don’t think that directory submission are bad it is good but before moving ahead with directory submissions please review the list of directories and accordingly you can move ahead with directory submission services.
The leading directories like Yahoo directory, Dmoz, Jayde etc.
Casino Link building…
Link building for online casinos is not that easy it needs specialized understand about the subjects with it you need to be aggressive of securing quality links for your online casino. There are various ways through which can do link building like normal link building which includes links.html, resource.asp or similar to these kind of pages, contextual links by that i mean the keyword is hyper linked to your destination URL which is pointing to your destination URL of your home page of any of the targeted internal page of your website, Text box links which means there are couple of sentences with your targeted keywords pointing to your website’s destination URL. You can also buy the links on yearly basis from other websites which is a good option and relatively it is easier that link building. And the benefit is your link will be visible for the term which you have paid for and you can also consider this link as one of the permanent links for your website.
Casino link building is not that tough if you have a proper action plan for the online casino you need to be smart you should have a good network of webmasters and you need to explore more and more opportunities to promote your client’s website.
Casino link building is a niche segment it has to be handled carefully. Each of the casino need 1000’s of links every year as the market is growing in same the websites are increasing too that is why i suggest don’t stop your research keep moving to conduct more and more research and try to find our probable webmaster or the website owners who can help you to promote your client’s online casino in their network of websites.
Search engines are quiet choosy about the casino links that is why quality of most important you need to focus on quality.
Let’s come together and try to provide better services to casino sector.